By far one of the most interesting panels during Advertising Weekwas “Google’s: Experiments in Creativity,” given by Andy Berndt, Managing Director of Google Creative Labs. He prefaced his whirlwind speech with the disclaimer his department, “Does not sell anything. Is comprised of creative people. Likes idea people and tech people and those who are both. Should not really be giving speeches.” He sped through this presentation (get it before Google’s legal dept. takes it down) which really highlights some great uses of Google’s open APIs as well as other platforms like YouTube. Lesson: If Google thinks its cool, it probably is.