I came upon a really interesting article on Organic’s Three Minds blog about Dustin Curtis and Alaska Miller’s experiment to visit all of Jet Blue’s 43 cities in 30 days capitalizing on an all-you-can-fly promotion for $599. Here is their letter to Jet Blue which sets the stage. First, I was struck by Organic’s insights on how Jet Blue should take advantage of the PR which I agree with, “it would be great to see JetBlue post a parallel story, maybe the story behind the trip: notes from flight crew, details on what’s going on with weather, mechanicals, Obama landing at JFK, etc”. Secondly, in going to the 30 day flight site I was impressed with the design, and the attention paid to it, each day as it evolves. Lastly, I clicked through to learn more about Dustin and ended up clicking through his well thought out and designed magazine blog .